The Kaftan Company grows by 200% in the pandemic Era
The Kaftan Company, India’s most recognized brand
for Kaftans, has grown by 200% in the last two years. Established by Prakruti
Gupta, and Navin Rao in 2016, the company aims to provide global buyers with
the widest range of loungewear and kaftans through design innovations, and
adherence to sustainable practices. The growth can be attributed to innovation
and great customer experience provided by their Kaftans.
The Kaftan Company uses
digital printing and natural fabrics to reduce waste generation and the overall
carbon footprint of the manufacturing process. The founders believe in
sustainable fashion and take various steps, starting from design developments to
production and dispatching, to ensure that all three dimensions of
sustainability is achieved to the maximum – environmental, social and economic.