Leading protein-snacking brand, Max Protein has roped in youth icon and superstar Kartik Aaryan as their brand ambassador. By leveraging Kartik Aaryan’s popularity and fan base, Max Protein envisions to augment its brand image and build a stronger connection with its target audience, which typically includes the younger generation.
An exciting campaign will soon be launched focusing on educating consumers about the importance of incorporating protein into one’s diet and promoting Max Protein’s protein-rich snacks as a healthy snacking option under the concept of ‘Protein Police’. Since Kartik Aaryan’s fitness and active lifestyle aligns with Max Protein’s vision of promoting health and wellness through its products that cater to every palette, this association will enhance the brand’s visibility and market value.
BY JYOTHI VENKATESH AND PERFECT WOMAN MAGAZINE
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