Perfect Woman Magazine & Events

Vibhu Agarwal, one of the most renowned name in the OTT industry and Founder
& CEO, Atrangii TV and app, recently attended a panel discussion on ‘Content
Planning and Monetization Strategy for Broadcast and OTT Platforms’ at
Prasar Bharati’s BES Expo.  Experts from around the globe discussed emerging
broadcast technologies and advancement happening in the field at the BES
Expo 2023, which was held at Pragati Maidan earlier in Delhi.

He was amongst the esteemed international delegates and spoke on various
topics such as ‘How do OTT monetize content and generate revenue’, ‘How does

one choose pricing’, ‘How much is spent on customer acquisition’ and ‘How
does one attract viewers to pay for the subscription. He shared insights
into audience entertainment consumption pattern and explained how with
Atrangii, they have started an ad-free general entertainment channel for the
masses. He even shared that they are in the process of initiating content
tie-ups with various other platforms to showcase their content library in
diverse market. In his panel discussion, he also shed light on his global
expansion plans with their international quality content, one of its kind
storylines and talented actors in the financial year of 2023.

EXCLUSIVE BY Jyothi Venkatesh