Conscious gifting with OG & Co this Valentine’s Day | PERFECT WOMAN MAGZINE

homegrown athleisure clothing brand

Valentine’s day is right around the corner and everyone’s looking for something special to gift their loved ones. While gifting perfume, flowers and chocolates is always a good idea, in 2023, we are doing things a little differently. Let this year be more about the sentiment, than the ‘stuff’ you gift. OG & Co, with their sustainable products helps you celebrate the day in a meaningful way.

The newly launched homegrown athleisure clothing brand uses natural, organic, cruelty-free and vegan ingredients along with some recycled spandex and recycled polyester. The launch line called ‘The Garden of Eden’ is crafted from hemp, bamboo and beech wood, making it good not only for reinventing your wardrobe, but also for the planet.

It took two years of research, design, sourcing and experimentation for young entrepreneur Urshila Rao Ganji to land on a fashion line that encapsulates her vision of bringing sustainable, luxe athleisure pieces that tell the conscious comfort story. Targeted at the young, eco-anxious consumer who appreciates high-performing, fashion-forward workout wear, OG & Co aims to bridge the gap between the variety and playfulness of fast fashion and the want to be environmentally conscious. Naturally antimicrobial, it is hypoallergenic and biodegradable.

The OG & Co collection features a range of unisex beech wood blend crop tops & shorts, bamboo blend tees & tanks and hemp blend joggers & hoodies. Designed to boost athletic performance while looking sharp, every piece is versatile. Slip into the bright white OG cropped cross-back top with a front mesh detail and go from a day workout to an evening of ‘working it’ with just a few styling adjustments. Or go from breaking a sweat to breaking into your signature moves in the tangerine tango relaxed hemp blend joggers that define comfort with tapered ankles and a drawstring detail. Get moving with a modal blend zipper crop top that can be styled in as many variations as the squat has or enjoy the delicious comfort of the OG breathable and naturally regulating bamboo blend tees that can be styled to suit both ‘gym’ and ‘gin’ time.

So upgrade your partner’s closet with OG & Co’s multifunctional products as they are a perfect fit for gifting, while also ensuring that you have a clear conscience and a full heart this Valentine’s day.


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