Jyoti Das, founder of Jyo Das takes an initiative towards Sustainable and Eco-friendly Fashion Choices | PERFECT WOMAN MAGAZINE

Jyoti Das, founder of Jyo Das takes an initiative towards Sustainable and Eco-friendly Fashion Choices | PERFECT WOMAN MAGAZINE

It is not uncommon for fashion designers and brands to focus on sustainability and eco-friendliness in their work. Sustainable fashion, also known as eco-friendly or ethical fashion, refers to the design, production, and distribution of clothing and accessories in a way that minimizes negative environmental and social impacts. This can include using sustainable materials, such as organic cotton or recycled polyester, and implementing environmentally friendly manufacturing processes.

Jyo Das, as a founder of a fashion brand, may have taken various steps to ensure that their products are made in an environmentally and socially responsible manner. This includes using sustainable materials, working with fair trade suppliers, and reducing waste and pollution in the production process. By taking the initiative towards sustainable and eco-friendly fashion choices, Jyo Das is helping to promote sustainable fashion practices and raise awareness about the importance of sustainability in the fashion industry with its handcrafted collections, whether it be garments, jewellery, or other accessories. 

The beaded jewellery crafted by the artisans working with Jyo Das ensures that every design created is fully sustainable, durable, and consciously supports the environment. Their denim and kaftan collections, amongst many others, also boast prints that are created from natural dyes with cuts that use as less of fabric as possible. 

In addition to the environmental benefits of sustainable fashion, it can also have positive social impacts. By supporting fair trade and ethical labor practices, Jyo Das contributes to improving working conditions and supporting the communities in which they operate. By taking the initiative towards sustainable and eco-friendly fashion choices, Jyo Das may be helping to create a more sustainable and just fashion industry.

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