Perfect Woman Magazine & Events

House of Ara | A quietly growing juggernaut for contemporary womenswear

The founder’s have established the brand from the lens of sustainability. Sustainable fashion is not a mere trend to them, it’s their ideal. Every fabric used is organically grown and every colour printed, is naturally taken from herbs and flowers and the packaging used is eco-friendly. Along with carrying a stylish, western approach to our designs, our Indian fabrics and prints also support rural artisans from different parts of the country. We are materializing the unison of Western attires and Indian prints. With a dedication to refining shape, texture and details into a sense of empowered femininity by creating garments that allow women to feel elegant and at ease.
The house of Ara is the story of a mother and daughter that began in 2013. They employ Indian techniques such as block printing, tie-dyeing, and chikankari to make western clothes such as skirts, blouses, dresses, slacks, and jackets. Their qualitative component is to revive our Indian aesthetics on contemporary fashion wear. A big component of their work is her collaging of different patterns and textures together