SHAH RUKH KHAN BECOMES THE FACE OF INDIA’S FIRST READY-TO-MIX BODY WASH, THAT USES LESS PLASTIC AND ENERGY IN ABSENTIA
Though he was not present at the venue Hotel Trident at Nariman Point, which was over crowded with far too many gate crashers for the product launch yesterday, SRK who is the brand ambassador had sent a video message telling that sustainability is a life choice and anyone can adopt it in the smallest of ways . Godrej Consumer Products Ltd. pledges INR 100 crore to be spent over the next 3 years towards awareness initiatives endorsing the message of environment-conscious lifestyle .In line with its value of ‘Putting Planet before Profits’, Godrej Consumer Products Limited (GCPL), unveiled Godrej Magic Body Wash, India’s first ready-to mix body wash at just INR.45. This innovation encourages the habit of reuse and reduces wastage, thereby, empowering people to make sustainable choices for their daily life activities. Actor Shah Rukh Khan has been roped in as the brand ambassador for Godrej Magic Body Wash and will feature in a mass awareness campaign. Godrej Magic Body Wash, with its ready-to-mix format, is a solution to environmental concerns as well as consumer challenges. India generates 3.5 million tonnes of plastic waste annually. Due to high water content of skin and body products, tonnes of water is shipped before production and makes the finished product heavier while it is transported.
Godrej Magic Body Wash requires just 16% of the plastic in packaging and only 19% of the energy to manufacture as compared to a regular body wash, and just 10% of the total energy required to make a soap bar. Since the gel-based sachets are small and light, more sachets can be transported in every truck, leading to 44% lesser diesel consumption resulting in 44% lower carbon emissions as compared to transporting a regular body wash. From a consumer perspective, they prefer upgrading to a body wash from a soap, but steep prices pose the biggest barrier. Godrej Magic Body Wash is available in a single gel sachet and in a combi-pack comprising a bottle and gel sachet. The sachet is priced at INR 45 while the combi pack (bottle + gel sachet) is for INR 65. This product is as affordable as a soap. This product comes in 2 variants – Lavender and Honey Jasmine.
Commenting on this launch, Sudhir Sitapati, Managing Director and CEO, Godrej Consumer Products Ltd (GCPL), said, “Sustainability is core to our strategy. In doing so, we are committed to making amazing quality products at accessible price points. Our Magic powder-to-liquid handwash introduced in 2018 is a great example of how we have reduced plastic, water usage, and transportation costs. With the new Godrej Magic Bodywash at just INR 45, we are offering consumers body wash as reasonable as a soap. All this while ensuring it is pocket-friendly and friendly for mother earth. We are pleased to announce Shah Rukh Khan as the face of Godrej Magic Body Wash.
We roped in a celebrity for this product to ensure we create awareness around plastic, carbon footprint and upgrade the bathing experience of soap users.” He further added, “I believe that Godrej Magic and other pioneering environmental innovations coming out of India with a green discount and not a green premium are the future. We are pledging INR 100 crore to be spent over the next 3 years towards mass awareness initiatives endorsing the message of environment-conscious lifestyle along with social initiatives.” Commenting on his appointment as brand ambassador of the body wash, actor Shah Rukh Khan, said “It’s an innovative product designed intelligently to support an environment conscious lifestyle and is almost magic! It is a simple and an effective idea that will help reduce plastic waste and energy consumption. I am proud to endorse it and feel sustainability is a life choice and anyone can adopt it in the smallest of ways”.
Godrej Magic Bodywash infused with delightful fragrances of Lavender and Honey Jasmine, rejuvenates skin and body to keep you fresh all day long. Add water to the bottle, pour the gel in it and shake vigorously for 1-2min. From a single gel sachet, it can make 200 ml of Godrej Magic Body Wash. Godrej Magic, from the house of GCPL, is a ready-to-mix brand. In 2018, under the ‘Magic’ portfolio, India’s first powder-to-liquid hand wash – Godrej Magic Handwash was launched. Expanding the range, Godrej Magic Body Wash, is the second addition to the Magic range. Along with building the ready-to-mix category, this launch reiterates GCPL’s commitment towards sustainability and inspiring consumers to opt for planet-friendly products
Have also attached an image of Mr Sudhir Sitapati with Mr Afroz Shah with the product.
Photo Caption – Sudhir Sitapati, MD & CEO, Godrej Consumer Products Ltd along with Adv. Afroz Shah, Environmentalist unveiling Godrej Magic Bodywash, India’s First ready-to-mix bodywash.
Please find the following digital assets in the link below for your perusal
· Shah Rukh Khan, the brand ambassador of Godrej Magic bodywash’s, message on sustainable living
· Shah Rukh Khan’s image with the Product
· The TVC of Godrej Magic bodywash
· Magic Bodywash Product Shot,
· A video on Godrej Bodywash is a sustainable product