INOX launches ‘Chookega Nahin, Jeetega India’ campaign to cheer Team India at the Birmingham Commonwealth Games 2022

INOX launches ‘Chookega Nahin, Jeetega India’ campaign to cheer Team India at the Birmingham Commonwealth Games 2022

As the Official Sponsor of Team India, INOX Group today unveiled the ‘Chookega Nahin, Jeetega India’, campaign to support and cheer Team India at the Birmingham Commonwealth Games, scheduled from 28th July till 9th August 2022. The campaign features star athletes Bajrang Punia, Manpreet Singh, Sathiyan Gnanasekaran, Lakshya Sen, Sakshi Malik and Lovlina Borgohain. This campaign honors and celebrates the unique attributes of sportspersons, which make them fight back after narrowly missing on moments of glory, in their sporting careers.

The ‘Chookega Nahin, Jeetega India’ experiential campaign is curated by INOX and will be promoted through unique experiential activations at cinemas, radio campaign and digital mediums. INOX Group is associated with the Commonwealth Games 2022 as the Official Sponsor of Team India.

Speaking about the launch of the campaign, Mr. Alok Tandon, Chief Executive Officer – INOX Leisure Ltd. said, “As brand INOX, sporting events mean much more to us than mere brand initiatives. We not only celebrate sports, but also aim to enliven the unique attributes of sports and sportsmanship, and engage our audiences. With this campaign, we celebrate the spirit of fightback, which the athletes make, after they narrowly miss triumphs. We want the athletes to know we are backing them to emerge triumphant and bring glory to the country. It is an honor for INOX Group to have renowned star athletes like Bajrang Punia, Manpreet Singh, Sathiyan Gnanasekaran, Lakshya Sen, Sakshi Malik and Lovlina Borgohain, featuring in our campaign. We wish the very best for Team India’s campaign at the Commonwealth Games at Birmingham.”

As the Official Sponsor of the Indian Olympic Team, INOX Group unveiled the ‘Aayega India’ campaign anthem to support and cheer Team India at the Tokyo 2020 Olympics. The campaign featured Boxers MC Mary Kom & Vikas Krishan Yadav along with Table Tennis player Manika Batra. INOX Group has always been at the forefront of promotion of sports in the country. In the recent past, the Group has worked towards supporting various sporting events, teams and leagues in the field of Table Tennis, Football, Badminton, Running, Basketball and Cricket, and building awareness among masses through effective promotional initiatives.

Link to the Campaign Video:

·         Twitter – https://bit.ly/3vmhX17

·         Instagram – https://bit.ly/3PJgGcE

·         YouTube – https://bit.ly/3oCt8PK

·         Facebook – https://bit.ly/3cJP1K7

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