Collection Launch – Urban-utilitarian work-wear label | Entrepower

Collection Launch – Urban-utilitarian work-wear label | Entrepower

We are excited to inform you that we at TLM Consultancy represent a pret-a-porter workwear label – EntrePower. An urban-utilitarian womenswear label that focuses on functionality in power dressing. A label known for challenging fashion’s conventions and pushing boundaries. 

Their SS 2022 collection resonates for its intensity, its authenticity and its craft. Less languor, more tailoring. Their approach to material is what sets it apart. Comfort being a chief selling point. 
Entrepower believes – Women should power dress their way through life. 

As everybody surges out of the pandemic mindset and its associated work-from-home sartorial laziness, the word classic seems to have regained, suddenly, a reassuring importance, and with that tailoring and everything that revolves around proper dressing. Nimble, creative and plugged into culture by using new forms of media, ENTREPOWER taps into this ever growing demographic of the millenial and gen-Z diaspora that is constantly looking for work-wear staples with “Fashion Cachet”

Brand Highlights:-

  • The brand celebrates women for who they are; by curating styles that help them feel comfortable and exude confidence.
  • It is built upon “coexistence of dichotomies” belief – simplicity and elegance, style and comfort, versatility and permanence.

Social Media:
Lookbook: Click Here

Additionally, do let me know if you would like to work on interviews/features on the following:-

  1. Workwear post pandemic
  2. Women Empowerment in Corporate world
  3. Power dressing in 2022
  4. Corporate wardrobe
  5. Homegrown brands
  6. Women owned businesses
  7. Ubiquity Vs Exclusivity
  8. 2022 as the year for A Nimble, AI-Driven Supply Chain
  9. Niche product categories and tapping into that initial community of “superfans” 
  10. Fashion’s interest in next-generation materials
  11. Armchair travel and escapist experience continue post pandemic 

About the brand

Entrepower is an e-commerce store for ambitious and determined women who go out every single day to make the world a better place. It was founded by Diyanshi Shukla and Arpita Shukla. It is a formal wear brand for women which is size-inclusive, vibrant and empowering.Entrepower takes pride in combining impeccable quality and uniqueness of silhouettes to provide the best products.
Divyanshi Shukla was let down when she couldn’t find the perfect graduation suit for her convocation. She recalls telling her mother that India requires its own powerful women’s formal and workwear line.That sudden epiphany made her decide to launch ‘Entrepower,’ her own e-commerce website selling workwear apparel for women.
Arpita Shukla is a motivated young woman who is already juggling multiple roles in her life. She embodies everything a modern Indian girl should be: vivacious, self-assured, and eager to explore the world’s more challenging corners. She has always been there for her fellow girls, encouraging them and debating issues concerning women’s rights.

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