Press Launch – luxury Prêt label “Siyona By Ankurita”

Press Launch – luxury Prêt label “Siyona By Ankurita”

Through our collection we celebrate craft and creativity, empowering our community and urging our traditional culture forward. It will resonate for it’s intensity, its authenticity and craft ” – Ankurita (Founder and Creative Director)

The label is highly regarded for its luxury fabrication of product over just being a brand name. There is an abundance of gorgeous couture-level detailing. 

Collection Highlight The fabrics used are rich in textile heritage such as Raw silk, chanderi silk, satin silk, chinon silk, organza, etc. These fabrics increase the longevity of clothes.
The silhouettes are inspired by a bohemian redolent of freedom and an unconventional attitude.
The colour palette used are unique varying from darker tones such as grey, navy blues to lighter tones such as powder blue, pastel pink, etc

A brand with “fashion cachet”. Within a short duration of its launch, the label has seized a leadership position by unlocking the immense potential of a dynamic yet complex luxury market in India. 

Looking forward to some interesting coverage in your esteemed publication in Print and Digital. 

Additionally, do let me know if you would like to work on interviews/features on the following:-

  1. Fusion wear 2022 – Destination wedding wardrobe
  2. Genderfluid fashion is reshaping the world of fashion
  3. Sustainable & Ethical Fashion
  4. Voyeurism Vs Exhibitionishm
  5. Ubiquity Vs Exclusivity
  6. Exhibitionist post-pandemic fashion
  7. Consumers gravitating towards brands that represent their values and flocking to online shopping where larger brands have the scale and resources to fiercely compete.
  8. The power of community – Niche products and tapping into that initial community of “superfans” 
  9. Fashion’s interest in next-generation materials
  10. Arm chair travel and escapist experience continue post pandemic
  11. TikTok trends and their associated sales bump
  12. The future, pauperism and primitivism 
  13. Broadening of Fashion’s pop culture appeal
  14. Digitally integrated supply chain that lets a brand rapidly respond to trends surfacing on social media
  15. Promotion of better materials, low-waste designs and transparent partnership.

Website: https://shopsiyona.com
Instagram: https://www.instagram.com/siyonabyankurita/
Lookbook: Click Here

Published by perfectwomanmagazine

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