Anita Hassanandani, the popular actor and new-mom in town, is set to launch her own range of clean & scientific skincare: Better Beauty
The secret of beauty lies in love, not only love for yourself but for the environment as well. Better beauty is a luxurious, sustainably crafted skincare brand which will be exclusively available on clean beauty platform Vanity Wagon. The brand caters to the line of scientific and bio-compatible skincare that is pure, proven and potent. The products are designed to be gentle on one’s skin while also caring for the environment. This skincare range is ‘toxin-free’ and pledges to be sustainable with its packaging as well. The spokesperson of Better Beauty, famous actor Anita Hassanandani Reddy, herself swears by the mantra of minimalist and scientific skincare.
Beginning her career with a Telugu movie in 2001, Anita Hassanandani performed several charismatic roles on-screen, from Shagun in Yeh Hain Mohabbatein to the lead diva in Naagin 3. She also marked her presence in the industry by being the brand ambassador of remarkable brands in different categories. After juggling both career and personal life successfully, she wanted to turn entrepreneur with something that she really believes in. Her strong advocacy towards the environment and its preservation led her to come-up with a brand of her own. Being a new mom, she understands the need of the hour, a scientific, safe and biocompatible skincare range.
Better beauty claims to be cruelty-free, paraben-free, and mineral-oil free. The brand believes in crafting safe and potent formulas which are suitable for all skin types. The product line promotes a simple skincare routine with potent ingredients to fit-in perfectly with the fast-paced life. The range includes a Hydration booster moisturiser, skin balancing foaming cleanser with HA, VC20 Intense boost serum and a skin beauty buffet serum.
The product line is best for those who want to invest in honest skincare that’s effective and safe and does not harm the skin in any way.